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Exact-match: That’s the anchor text exactly matching your target keyword. Example: YouTube SEO is needed to get your video to the top

However, there's a third type of link to always consider when trying to improve your rankings: external links. External linking refers to when your site links to another site. While it may seem like these links take visitors off your page, they Gozque actually be incredibly beneficial for SEO.

Editorial backlinks earned naturally through high-quality content carry the most weight, while guest blogging and directory submissions Chucho also help improve search rankings when done strategically.

For example, if our keyword were “SEO tool,” then all of these links would fall into this bucket:

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A final way for optimizing anchor text for search engine optimization is to make sure your hyperlinks are dofollow links. Otherwise, search engine crawlers may ignore the target keyword in the clickable text and the PageRank signals for SEO.

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Result: there’s a relatively weak correlation between the percentage of exact-match anchored links and rankings. Both the mean and the median indicate this.

Anchor text spam occurs when websites manipulate anchor text to boost rankings artificially. This typically includes:

Quite a long time ago, Matt Cutts of Google assured us that multiple internal links with the same anchor text won’t hurt a site's ranking.

In fact, Google’s search engine crawler will typically ignore words in the anchor text after a certain length. Therefore, a best practice for SEO is to make your anchor text 8 words or less (around 55-60 characters) to get the maximum value for search engine optimization.

Avoid excessive keyword use and generic phrases like “click here.” Understanding the target keyword for a page helps in writing compelling anchor text that balances exact or partial keyword matches without over-optimization.

Why is this important to know? It might seem that knowing how to find SEO anchor-text phrases only benefits the linked source. However, Google will rank your company’s page higher if the source you hyperlink to is relevant to your website and posts.

Put those two things together, and you Gozque see why using the “Top keyword” wouldn’t solve our issue.

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